Blogpost 1

Why Cicero? Put most simply, writes Priceonomics, “for a long time, Cicero was everywhere.” His fame as the most skilled of Roman rhetoricians meant that his writing became the benchmark for prose in Latin, the standard European language of the Middle Ages. The passage that generated Lorem Ipsum translates in part to a sentiment Latinists will well understand:

Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.

Dolorem Ipsum, “pain in and of itself,” sums up the tortuous feeling of trying to render some of Cicero’s complex, verbose sentences into English. Doing so with tolerable proficiency is, for some of us, “great pleasure” indeed.

But how did Cicero, that master stylist, come to be so badly manhandled as to be nearly unrecognizable? Lorem Ipsum has a history that long predates online content management. It has been used as filler text since the sixteenth century when—as McClintock theorized—“some typesetter had to make a type specimen book, to demo different fonts” and decided that “the text should be insensible, so as not to distract from the page’s graphical features.” It appears that this enterprising craftsman snatched up a page of Cicero he had lying around and turned it into nonsense. The text, says McClintock, “has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged.”

The story of Lorem Ipsum is a fascinating one—if you’re into that kind of thing—but its longevity raises a further question: should we still be using it at all, this mangling of a dead language, in a medium as vital and dynamic as web publishing, where “content” refers to hundreds of design elements besides font. Is Lorem Ipsum a quaint piece of nostalgia that’s outlived its usefulness? In answer, you may wish to read Karen McGrane’s spirited defense of the practice. Or, if you feel it’s time to let the garbled Latin go the way of manual typesetting machines, consider perhaps as an alternative “Nietzsche Ipsum,” which generates random paragraphs of mostly verb-less, incoherent Nietzsche-like text, in English. Hey, at least it looks like a real language.

Note: An earlier version of this post appeared on our site in 2015.